Case Study:
The Vaper’s Guide
Objective: Create a WordPress blog website about vapes and optimize it for search engines to drive traffic and increase web presence on affiliate sites. Use SEO strategies to increase visibility and attract potential customers to the vape blog. Utilize the WordPress platform to easily manage and publish content on the blog, including articles, tutorials, top 10s and reviews about various vaping products. Implement SEO techniques, such as keyword research and link building, to improve the blog’s ranking on search engines and attract certain targeted traffic. Partner with affiliate sites to expand the reach of the blog and generate additional revenue through referral traffic.
Our client, a small business owner in the vaping industry, approached us with the goal of creating a website on WordPress that would serve as the resource for individuals interested in learning more about vaping products. They wanted the website to include a blog with educational articles about different vaping products and their uses, as well as a review section where customers could leave some feedback about their own experiences with different products.
We started by discussing the client’s anticipated outcomes and requirements for the website. They went through the WordPress site’s intended viewers, the material they planned to provide, and the layout they envisioned.
Once we had a clear understanding of the client’s needs, we began the web design process. We worked with the client to create a custom website design that was both visually appealing and user-friendly. We also developed a content strategy for the website, including a plan for regularly posting new articles and reviews to the site. The Vaper’s Guide was born.
Once the website design and content creation strategy were finalized, we began the development process. We built the website using the content management system (CMS)WordPress, that would allow the client to easily add and manage new content on the site. We also set up the review section of the site, including a system for moderating and approving customer reviews before they were posted.
After the website was completed, we provided training to the client on how to use the CMS and manage the site on their own. We also provided ongoing support to ensure that the website was functioning properly and to address any issues that arose. We included some documentation on post a blog, edit a blog, add links, and use header tags.
In the end, our efforts allowed the client to release a functional website that has proven to be an invaluable tool for those researching vaping goods. The customer has seen an uptick in revenue because to the website’s enhanced visibility thanks to the WordPress platform, which has attracted a large number of visitors and generated favorable comments.
